Business Units

Consumer Goods Unit

Mared Al Iraqiya’s Consumer Goods Unit has a global platform that ensures deep, fast and reliable distribution of the brands we offer.

Our sales structure secures a wide coverage and broad penetration across the following trade channels: Hyper/Supermarkets, Self Service Stores, Groceries, Wholesalers, Semi Wholesalers, Cosmetic Shops, Pharmacies and Horeca.

Our objective is to win at the first moment of truth and to deliver successful initiatives executed with optimized tools. We also enjoy strong roots in the local market as well as well-built knowledge of the retail business, enabling us to offer world-class trade solutions and records in global sales.

Tobacco Unit

Mared Al Iraqiya’s Tobacco Unit focuses on ensuring the availability and high-visibility of British American Tobacco’s (BAT) brands throughout Iraq.

The unit’s role involves developing and executing area and channel trade-marketing plans in line with a well-devised global area trade-marketing strategy. By driving change and managing areas, dedicated trade-marketing teams continuously deliver brand, volume, and merchandising objectives.

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